Finally, minify HTML, CSS, and JavaScript to reduce file sizes. Removing unnecessary spaces, comments, and formatting speeds up browser transmission and processing. This optimization reduces latency and improves BHS Links overall loading time. Reducing the number of redirects on your site also improves speed.
Pages often rank for keywords related to the subtopics they cover. If you see many top pages ranking for these keywords, it’s probably an important subtopic to cover. This shows our ranking position for the keyword “backlink checker” over time.
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- Finding the right keywords is a crucial part of on-page optimization.
- Optimizing page speed is crucial because it significantly affects user experience and is a confirmed ranking factor for Google.
- The goal of on-page SEO is to rank higher for target keywords, and keyword research is how you identify those keywords.
- After the Hummingbird update in 2013, Google was able to do a much better job at matching search queries to more relevant results.
Some of those optimizations are visible on the page itself while others are behind the scenes. This, of course, translates to more relevant traffic to that page, and the more pages optimized on your website, the stronger your SEO muscles become. These links help search engines understand your site structure and which pages and topics are most important. This information is often displayed in the footer or header of a local business website, as well as on any “contact us” pages.
How to do on-page SEO
Headings are used to organize the information on your page into clear sections and subsections. These convey to readers the hierarchy of the page, but Google needs to know that too in order to understand its relevance to the keyword you’re targeting. But it can’t identify headings based on font size and weight of font like we can. Someone with a beginner’s knowledge of HTML, CSS, and JavaScript, could make some basic improvements. For example, minifying and bundling CSS and JavaScript files, loading fonts locally, and optimizing images for starters. Imagine you have a web page ranking in the #8 position for its keyword.
It differs from off-page SEO strategies that occur outside the webpage – most notably in the form of building inbound links. The two types of SEO are equally important and an effective SEO strategy has to include both. Off-page SEO refers to all your efforts in acquiring external resources that help you rank higher in search engines and gain domain authority. The most popular example of off-page SEO is link building, which involves getting other websites to link back to your website.
To implement schema markup, you can use Google’s Structured Data Markup Helper or JSON-LD, a lightweight linked data format that is easy for humans to read and write. In addition, adding these links specifically helps improve the flow of PageRank on your site. When done correctly and strategically, pages with more links pointing towards them from other pages on the site are likely to have a higher PageRank. For example, if you had an online store that sold pet products, you may add a link from a blog post about Dog Grooming Tips to another post about Dog Shampoo. In addition, they provide another opportunity for you to include the primary keyword that you might be targeting for that URL. Moreover, if you include your primary keyword or other search terms within your descriptions, then Google will bold any words from the keyword within the search results.